FRANKLIN K. LANE Vice-President American Se- C. M. CHESTER Rear Admiral U. S. Navy, FREDERICK V. Coville Formerly President of Washington Academy of Sciences JOHN E. PILLSBURY Rear Admiral U. S. Navy, RUDOLPH KAUFFMANN Managing Editor The Evening T. L. MACDONALD M. D., F. A. C. S. S. N. D. NORTH Formerly Director U. S. Bureau of Census BOARD OF MANAGERS 1914-1916 ALEXANDER Graham Bell J. HOWARD GORE Prof. Emeritus Mathematics, A. W. GREELY Arctic Explorer, Major Gen'l GEORGE OTIS SMITH Director of U. S. Geological O. H. TITTMANN Superintendent of U. S. Coast Formerly U. S. Ambassador to JOHN M. WILSON Brigadier General U. S. Army, 1915-1917 CHARLES J. BELL President American Security and Trust Company JOHN JOY EDSON President Washington Loan & DAVID FAIRCHILD In Charge of Agricultural Ex- C. HART MERRIAM O. P. AUSTIN Statistician GEORGE R. PUTNAM Commissioner U. S. Bureau of GEORGE SHIRAS, 3D Formerly Member U. S. Congress, Faunal Naturalist, and Wild-Game Photographer GRANT SQUIRES New York To carry out the purpose for which it was founded twenty-six years ago, namely, "the increase and diffusion of geographic knowledge,' the National Geographic Society publishes this Magazine. All receipts from the publication are invested in the Magazine itself or expended directly to promote geographic knowledge and the study of geography. Articles or photographs from members of the Society, or other friends, are desired. Contributions should be accompanied by an addressed return envelope and postage, and be addressed: Entered at the Post-Office at Washington, D. C., as Second-Class Mail Matter Engineer H. P. MAYBEE, Erie Railroad, has had years of satisfactory service from his Hamilton Watch. The Lesson of the Watch A watch so dependably accurate as the Hamilton leads its owner to form desirable habits of promptness and precision. Such a watch exerts a positive influence for good on the person who carries it. It is a constant reminder of what honest effort, skillful labor and quality materials can accomplish. Hamilton Watch "The Railroad Timekeeper of America" There are twenty-five models of the Hamilton Watch. Every one has Hamilton quality and Hamilton accuracy. They range in price from $12.25 for movement alone (in Canada, $12.50) up to the superb Hamilton masterpiece at $150. Your jeweler can show you the Hamilton you want, either in a cased watch or in a movement only, to be fitted to any style case you select, or to your own watch-case if you prefer. HAMILTON WATCH COMPANY Dept. 35 HUDSON Six-40-$1550 A Car Like This Comes The HUDSON Six-40, remember, was the Light sixes are the vogue now. The day of overtax is ending. Most leading makers now aim at lightness and economy. The HUDSON Six-40 distinction today lies in its ultra-refinement. In that perfection of detail which constitutes class. In the things which come only through infinite pains, through time and study and skill. It lies in degree more than type. Hudson Advantages Perfection in motor cars is a matter of development. Even though we have had the advantage of the skill and experience of forty-eight men, at the head of whom is Mr. Coffin, we constantly find ways for improvement, ways of betterment. No one can anticipate the possibilities of the motor car. Cars that are new, cars that have not had the gruelling tests of road service are not so certain in their performance. We have had to pass through that. Today there are ten thousand Six-40's, and from them we are learning each day how we can make those cars better. Contrast this with the uncertainty of the car that is short in power, weight and materials, and every element that contributes towards success, up to the moment it goes in the hands of the individual buyer, who is the final test. In offering you the HUDSON Six-40, we give you not only a car designed by the best brains in the automobile engineering world, but influenced by ten thousand owners who make up every phase of automobile treatment and operate their cars under every possible motor condition. There is an assurance in a car of that type. Such a Car Must Grow A car like this can't be created to meet any sudden demand. It must grow. Its class shows in its lightness, for this is the lightest 7-seat Six. It shows in lines and finish, in detail and equipment. It shows in operation, in smoothness and flexibility. It shows in low fuel consumption. There are many perfections in this HUDSON Six-40 which come only through years of development. The 1915 Class Car The HUDSON Six-40, despite its low price, is the class car today. It is for men who seek quality in the modern-type car, ana thousands of such men are buying it. It has brought new prestige to HUDSON standards and to HUDSON engineering. It has multiplied HUDSON sales. It has introduced, through HUDSON efficiency, a new price standard for high-grade cars. Let it argue for itself. You will find in no new car so many attractions as are shown in this HUDSON Six-40. Seven-passenger Phaeton, $1550, f. o. b. Detroit; 3-passenger Roadster, same price. Also Cabriolet and Coupe. Canadian price, Phaeton or Roadster, $2100, f. o. b. Detroit, Duty Paid. HUDSON MOTOR CAR CO., 8357 Jefferson Ave., Detroit, Mich. An Unprecedented Situation 'S WE are about to prepare for a new printing of the Encyclopaedia Britannica, we are confronted with the fact that there is a forty per cent. increase in the cost to us of India paper, and the leather manufacturers have notified us of an embargo placed by Great Britain upon the exportation of leather. Furthermore, many of the beautiful double-page maps have hitherto been printed at the famous geographical house of Justus Perthes at Gotha, Germany, of which no more can be obtained until after the war. Meanwhile, the demand for the new Encyclopaedia Britannica is still unsatisfied. This is so because the book is a good book and is sold at popular prices and on easy terms. The last printing of the new Encyclopaedia Britannica was completed some months ago, and 7,500 sets of 29 volumes were distributed to buyers as rapidly as the binders could supply them. Of this last printing we still have on hand less than fifteen per cent. In A Few Weeks All Sets Now On Hand Will Have Been Sold And We Then Shall Have To Take Orders Subject To Delay In Delivery We have often pointed out that the production of a comparatively small edition of 5,000 sets (145,000 volumes) takes four months' time. The India paper has to be made, the skins for the beautiful leather bindings are bought abroad, imported, and then prepared as covers, and the press work and the binding contracted for and organized well in advance. We will have to pay more for paper and more for leather and, therefore, we shall have to charge the subscriber more. This increase in the selling price will be inevitable because of circumstances over which we have no control. Therefore: First: Those who want a set of the new Britannica at the present price should place their order at once because the next printing will of necessity be sold at a higher price. Second: The sets now on hand will last but a few weeks and no new copies can be completed, if the work is begun at once, inside of four months. In other words, those who expect to buy the work some day, but who put the matter off, will not only have to wait for the next printing, but they will have to pay a higher price based upon the higher prices of materials. If You Wish to Investigate This Great New Book, We will send you a most interesting account of the publication of this work, which was first issued in 1768-71. It will give you something of the book's wonderful history, of its successive appearances during almost 150 years ("always increasing its sale, its usefulness and its influence")-how this new 11th Edition, published by the Cambridge University Press, of England, was written, and the names and achievements as workers and pioneers and experts of its 1,500 writers drawn from all lands-the kind of information it gives, its up-to-dateness, its authority, its universal usefulness, its world-wide outlook, and what it gives you about the causes of the war in Europe, its magnificent full-page plates and modern maps, its practical utility in every direction, how it is printed on the now famous thin India paper (described as "an inspiration of genius," because it made a large quarto volume as easy to handle as a magazine), how it is bound, packed and shipped, who and what classes of Americans have bought it, and what they say of it; what is said of it by great educators like ex-President Eliot of Harvard, great lawyers like Joseph H. Choate, great men of business like E. H. Gary, great authors like G. W. Cable and Owen Wister; who are the men and women who own it in your own state, and county, or your own town (if you want their names). The story of the publication of the new edition of the Encyclopaedia Britannica is a veritable romance of modern industry. Merely to receive all the facts about it is to supply yourself with information about an enterprise "which has placed the whole world under an undying obligation." Encyclopaedia Britannica, N.G.M.4 120 W. 32d St., New York I am interested in the new Encyclopaedia Britannica and shall be glad to receive by mail full particulars about it. Name... Street. City.. .State. |