Personal Influence: The Part Played by People in the Flow of Mass CommunicationsFree Press, 1955 - 400 páginas Peter Simonson of the University of Pittsburgh has written that: Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations "more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." |
Índice
Images of the Mass Communications Process | 15 |
The Part Played by People | 31 |
Norms and Networks in the Process | 43 |
Página de créditos | |
Otras 20 secciones no se muestran.
Otras ediciones - Ver todo
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa restringida - 2017 |
Personal Influence: The Part Played by People in the Flow of Mass Communications Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Vista previa restringida - 2017 |
Términos y frases comunes
activities advice advice-giving analysis arena brand breakfast cereal cent chapter compared concerned consider Decatur decision designatees discussion effect ence example exposure fact factors fashion interest fashion leaders fashion leadership flow of influence follow-up interviews girls gregariousness high status idea impact important indicated individuals influ influencees inter interpersonal communication interpersonal relations intervening variable kind Kurt Lewin large family wives Lazarsfeld less life-cycle type low status magazines marketing leaders mass communications mass media research matrons media influence movie leaders movie-going non-leaders norms opinion leaders opinion leadership opinions and attitudes original respondent original sample patterns personal contacts personal influence primary group problem public affairs leaders public affairs leadership questionnaire questions radio relationship relative relevant reported role situation Social Psychology social status Sociometry specific influence status groups status level suggest Table talk tend tion Total woman women