Public Relations and the Press: The Troubled EmbraceNorthwestern University Press, 10 ago 2007 - 300 páginas We are living in what one author describes as “highly promotional times.” Governments and corporations, nonprofits and special interest groups, all have spin doctors trying to turn the news to their advantage. This increasingly incestuous connection between the practitioners of public relations and journalism has resulted in a troubling shift in power. Public Relations and the Press examines how this shift came to be and explores the questions it raises about the role of media in a democratic society and the future of journalism. A democracy works when individuals have access to reliable information upon which to base decisions—information that in our day comes from the mass media. But what if journalists do not have the wherewithal to question their sources and evaluate the information they provide? This, Karla K. Gower explains, is precisely what happens when economic and competitive pressures shift power from the journalist to the source—and the source, not the journalist, controls the flow of information to the public. Gowers describes a situation in which people, “informed” by practitioners of public relations, do not have sufficient information to make valid decisions. At stake is the core credibility of the press itself, and therefore the essential claim of journalism to a privileged role in a democratic social order. |
Índice
Introduction | 1 |
The Rise of the Professional Source | 13 |
Managing Social Change | 41 |
Power to the People | 67 |
Investigating Power | 95 |
Blaming the Messenger | 121 |
Controlling the Message | 147 |
The Power Shift | 173 |
Conclusion | 209 |
Notes | 223 |
Bibliography | 261 |
285 | |
Otras ediciones - Ver todo
Términos y frases comunes
administration advertising advisers agency American audience became Bill O'Reilly Blyskal Branzburg Broadcasting Broder Bush campaign Clinton columnist communication consumer consumerism corporate credibility criticism daily David Deaver debate Democratic Editor & Publisher editors Eisenhower executive February Ford groups Hertsgaard industry interview investigative issues January Joe McCarthy journalists June Kennedy Kennedy’s magazine manage March marketing mass mass media McCarthy media coverage media outlets ment Nader networks newspapers Nixon October percent political polls PR practitioners PR Week president presidential press conference press corps produced promote public opinion Public Relations Journal public relations practitioners Public Relations Quarterly radio Reagan rela releases reporters response role Silent Spring social sources Spin Spin Doctors Spiro Agnew story strategy television tions video news releases Vietnam viewers Vital Speeches VNRs voters Washington Post Watergate White House William William Safire World York