Who Says Elephants Can't Dance: Inside IBM's Historic TurnaroundThorndike Press, 2003 - 527 páginas A New York Times BestsellerIn 1990, IBM had its most profitable year ever. By 1993, the company was on its way to extinction, a victim of its lumbering size, an insular corporate culture, and the PC era it had helped invent. Then Lou Gerstner was brought in. Now he offers a blow-by-blow account of IBM's competitive and cultural transformation -- the first-hand story of an extraordinary turnaround. |
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Página 106
... Sell Unproductive Assets to Raise Cash The fourth action program that we kicked off that summer represented a scramble to sell unproductive assets and raise cash . Only a handful of people understand how precari- ously close IBM came to ...
... Sell Unproductive Assets to Raise Cash The fourth action program that we kicked off that summer represented a scramble to sell unproductive assets and raise cash . Only a handful of people understand how precari- ously close IBM came to ...
Página 203
... sell it . You sell a capability . You sell knowledge . You create it at the same time you deliver it . The business model is different . The economics are entirely dif- ferent . Think for a moment about just the outsourcing business ...
... sell it . You sell a capability . You sell knowledge . You create it at the same time you deliver it . The business model is different . The economics are entirely dif- ferent . Think for a moment about just the outsourcing business ...
Página 214
... selling software as a separate product . Over the next two years John and his col- leagues recruited and ... sell software . What remained was to find a sense of di- rection , a focus , a leadership position that would send a ...
... selling software as a separate product . Over the next two years John and his col- leagues recruited and ... sell software . What remained was to find a sense of di- rection , a focus , a leadership position that would send a ...
Índice
Foreword | 9 |
Introduction | 13 |
GRABBING HOLD | 21 |
Página de créditos | |
Otras 36 secciones no se muestran.
Otras ediciones - Ver todo
Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic ... Louis V. Gerstner Vista previa restringida - 2003 |
Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround Louis V. Gerstner Vista previa restringida - 2002 |
Términos y frases comunes
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