Who Says Elephants Can't Dance: Inside IBM's Historic Turnaround

Portada
Thorndike Press, 2003 - 527 páginas
A New York Times BestsellerIn 1990, IBM had its most profitable year ever. By 1993, the company was on its way to extinction, a victim of its lumbering size, an insular corporate culture, and the PC era it had helped invent. Then Lou Gerstner was brought in. Now he offers a blow-by-blow account of IBM's competitive and cultural transformation -- the first-hand story of an extraordinary turnaround.

Dentro del libro

Índice

Foreword
9
Introduction
13
GRABBING HOLD
21
Página de créditos

Otras 36 secciones no se muestran.

Otras ediciones - Ver todo

Términos y frases comunes

Información bibliográfica