Who Says Elephants Can't Dance: Inside IBM's Historic TurnaroundThorndike Press, 2003 - 527 páginas A New York Times BestsellerIn 1990, IBM had its most profitable year ever. By 1993, the company was on its way to extinction, a victim of its lumbering size, an insular corporate culture, and the PC era it had helped invent. Then Lou Gerstner was brought in. Now he offers a blow-by-blow account of IBM's competitive and cultural transformation -- the first-hand story of an extraordinary turnaround. |
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Página 145
... investment in marketing and advertising , and we've sus- tained that level of investment over the years . " Solutions for a Small Planet " was fol- lowed by a campaign that coined the term " e - business " and helped establish IBM as ...
... investment in marketing and advertising , and we've sus- tained that level of investment over the years . " Solutions for a Small Planet " was fol- lowed by a campaign that coined the term " e - business " and helped establish IBM as ...
Página 179
... investment required ( that's 1960s dollars ! ) what the Manhattan Project cost . Growing Around the Mainframe Aside ... invest heavily in research and development to create entirely new technologies required for System / 360 . It's not ...
... investment required ( that's 1960s dollars ! ) what the Manhattan Project cost . Growing Around the Mainframe Aside ... invest heavily in research and development to create entirely new technologies required for System / 360 . It's not ...
Página 330
... Investment bankers with thick , blue books were always ready to describe a yellow brick road leading to the wonderful city of Oz . Not one of these deals would have worked . I could tell a lot of investment - banker sto- ries , but ...
... Investment bankers with thick , blue books were always ready to describe a yellow brick road leading to the wonderful city of Oz . Not one of these deals would have worked . I could tell a lot of investment - banker sto- ries , but ...
Índice
Foreword | 9 |
Introduction | 13 |
GRABBING HOLD | 21 |
Página de créditos | |
Otras 36 secciones no se muestran.
Otras ediciones - Ver todo
Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic ... Louis V. Gerstner Vista previa restringida - 2003 |
Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround Louis V. Gerstner Vista previa restringida - 2002 |
Términos y frases comunes
American Express announced application software asked behavior believe billion building Burke business unit called cash cess Chairman and Chief Chief Executive Officer commitment committee communications company's competitive competitors computing corporate create culture customers decision dustry e-business enterprise focus global going happen hardware IBM employees IBM's IBMers important industry information technology institutions integrated Internet investment Jerry York Jim Burke Jim Manzi John Akers knew L. V. Gerstner leaders leadership Lotus Lou Gerstner mainframe major marketplace McKinsey meeting ment Microsoft middleware needed ness networked world never nology operating organization pany percent powerful problems profit revenue RJR Nabisco Sam Palmisano sell senior share shareholders strategy success talk tech things tion tive Tom Watson tomers UNIX