Who Says Elephants Can't Dance: Inside IBM's Historic TurnaroundThorndike Press, 2003 - 527 páginas A New York Times BestsellerIn 1990, IBM had its most profitable year ever. By 1993, the company was on its way to extinction, a victim of its lumbering size, an insular corporate culture, and the PC era it had helped invent. Then Lou Gerstner was brought in. Now he offers a blow-by-blow account of IBM's competitive and cultural transformation -- the first-hand story of an extraordinary turnaround. |
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Página 142
... decided to consolidate all of IBM's advertising relationships into a single agency - not just in the United States , but around the world . At the time , it was the largest ad- vertising consolidation in history . Few people knew about ...
... decided to consolidate all of IBM's advertising relationships into a single agency - not just in the United States , but around the world . At the time , it was the largest ad- vertising consolidation in history . Few people knew about ...
Página 217
... decided to launch an unsolicited bid . I called Manzi on June 5 to inform him that we were initiating a hostile ... decide to walk ( and a lot of them would certainly have the financial wherewithal to do that once the deal closed ) 217.
... decided to launch an unsolicited bid . I called Manzi on June 5 to inform him that we were initiating a hostile ... decide to walk ( and a lot of them would certainly have the financial wherewithal to do that once the deal closed ) 217.
Página 320
... decided to keep the crisis front and center not irresponsibly ; I didn't shout fire in a crowded company . But I didn't want to lose a sense of urgency pre- maturely . There came a time , however , when it was clear to all that the ...
... decided to keep the crisis front and center not irresponsibly ; I didn't shout fire in a crowded company . But I didn't want to lose a sense of urgency pre- maturely . There came a time , however , when it was clear to all that the ...
Índice
Foreword | 9 |
Introduction | 13 |
GRABBING HOLD | 21 |
Página de créditos | |
Otras 36 secciones no se muestran.
Otras ediciones - Ver todo
Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic ... Louis V. Gerstner Vista previa restringida - 2003 |
Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround Louis V. Gerstner Vista previa restringida - 2002 |
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