Who Says Elephants Can't Dance: Inside IBM's Historic TurnaroundThorndike Press, 2003 - 527 páginas A New York Times BestsellerIn 1990, IBM had its most profitable year ever. By 1993, the company was on its way to extinction, a victim of its lumbering size, an insular corporate culture, and the PC era it had helped invent. Then Lou Gerstner was brought in. Now he offers a blow-by-blow account of IBM's competitive and cultural transformation -- the first-hand story of an extraordinary turnaround. |
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Página 18
... called at the time the " beauty contest " of the decade . RJR Nabisco , a huge packaged - goods com- pany that had been formed a few years ear- lier through the merger of Nabisco and R. J. Reynolds Tobacco Company , was rated the ...
... called at the time the " beauty contest " of the decade . RJR Nabisco , a huge packaged - goods com- pany that had been formed a few years ear- lier through the merger of Nabisco and R. J. Reynolds Tobacco Company , was rated the ...
Página 112
... called it the vision thing . Others may be calling it the ' lack - of - vision thing , ' in a pointed reference to IBM Chairman Louis V. Gerstner's assertion that ' the last thing IBM needs now is a vision . ' Instead , he told re ...
... called it the vision thing . Others may be calling it the ' lack - of - vision thing , ' in a pointed reference to IBM Chairman Louis V. Gerstner's assertion that ' the last thing IBM needs now is a vision . ' Instead , he told re ...
Página 144
... called it the " marketing shot heard ' round the world . " But it was a mostly positive shot . Ad Age went on to say : " Because computer products , brands , and publications have few geographic bound- aries , a world approach makes ...
... called it the " marketing shot heard ' round the world . " But it was a mostly positive shot . Ad Age went on to say : " Because computer products , brands , and publications have few geographic bound- aries , a world approach makes ...
Índice
Foreword | 9 |
Introduction | 13 |
GRABBING HOLD | 21 |
Página de créditos | |
Otras 36 secciones no se muestran.
Otras ediciones - Ver todo
Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic ... Louis V. Gerstner Vista previa restringida - 2003 |
Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround Louis V. Gerstner Vista previa restringida - 2002 |
Términos y frases comunes
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