Who Says Elephants Can't Dance: Inside IBM's Historic TurnaroundA New York Times BestsellerIn 1990, IBM had its most profitable year ever. By 1993, the company was on its way to extinction, a victim of its lumbering size, an insular corporate culture, and the PC era it had helped invent. Then Lou Gerstner was brought in. Now he offers a blow-by-blow account of IBM's competitive and cultural transformation -- the first-hand story of an extraordinary turnaround. |
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Página 18
Given that American Express was at that time one of IBM's largest customers , I could not believe that a vendor had reacted with this degree of arrogance . I placed a call immediately to the office of the chief executive of IBM to ask ...
Given that American Express was at that time one of IBM's largest customers , I could not believe that a vendor had reacted with this degree of arrogance . I placed a call immediately to the office of the chief executive of IBM to ask ...
Página 24
When he arrived he got straight to the point : “ I've heard that you may go back to American Express as CEO , and I don't want you to do that because I may have a much bigger challenge for you . ” The reference to American Express was ...
When he arrived he got straight to the point : “ I've heard that you may go back to American Express as CEO , and I don't want you to do that because I may have a much bigger challenge for you . ” The reference to American Express was ...
Página 366
Here's an example : During my time at American Express I was running the socalled Travel Related Services business , which included the American Express Card division . It was the largest and most profitable segment of American Express ...
Here's an example : During my time at American Express I was running the socalled Travel Related Services business , which included the American Express Card division . It was the largest and most profitable segment of American Express ...
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Índice
Foreword | 9 |
Introduction | 13 |
PART I GRABBING HOLD | 21 |
Página de créditos | |
Otras 36 secciones no se muestran.
Otras ediciones - Ver todo
Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic ... Louis V. Gerstner Vista previa restringida - 2003 |
Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround Louis V. Gerstner Vista previa restringida - 2002 |
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