Who Says Elephants Can't Dance: Inside IBM's Historic Turnaround

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Thorndike Press, 2003 - 527 páginas
A New York Times BestsellerIn 1990, IBM had its most profitable year ever. By 1993, the company was on its way to extinction, a victim of its lumbering size, an insular corporate culture, and the PC era it had helped invent. Then Lou Gerstner was brought in. Now he offers a blow-by-blow account of IBM's competitive and cultural transformation -- the first-hand story of an extraordinary turnaround.

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Índice

Foreword
9
Introduction
13
GRABBING HOLD
21
Página de créditos

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