Doubleday, 1998 - 288 páginas
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
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LibraryThing ReviewReseña de usuario - markdeo - LibraryThing
A fantastic book on Game Theory as a foundation for strategy in business.This book is very concise and refreshing. Helped me evaluate how I could change my game, so to speak. Absolutely love the ... Leer reseña completa
Co-opetitionReseña de usuario - Not Available - Book Verdict
Losing and winning are two extremes by which businesses are often measured. Brandenburger (Harvard Business Sch.) and Nalebuff (Yale Sch. of Management) argue that most businesses and their ... Leer reseña completa
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