Strategic Issues Management: Organizations and Public Policy Challenges
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.
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Issues Management as an Organizational and Academic Discipline
A Search for Order
Scanning Identifying Monitoring Analyzing and Priority Setting
Getting the House in Order
Chapter 5 Special Interest Activists as Foes or Allies
Argument Structures and Zones of Meaning
Chapter 7 Obligations and Constraints on Issues Communication
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ability achieve actions activist groups activists activities advertising advocacy advocates agencies analysis associated become behavior Bhopal brand equity campaign challenge chapter chemical companies company’s concerns corporate responsibility create crises crisis management critics culture debate define dialogue discussion effective efforts engage environment environmental ethical evaluation executives ExxonMobil fact fairness doctrine federal focuses foster frame global warming governmental harm Hill & Knowlton impact implement industry instance interest issue advertising issue positions issues communication issues management issues monitoring key publics legislation legitimacy logic manufacturing McDonald’s ment narrative Nike nonprofits occur operations opinion organization organization’s organizational outcomes persons political power resource premises problems public policy public relations regulation relationships relevant reporters requires rhetorical risk communication role safety social society stakes standards of corporate strategic business planning strategic planning target theory tion trends understand voices