Tourism and the Branded City: Film and Identity on the Pacific RimRoutledge, 24 feb 2016 - 234 páginas Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness. |
Índice
1 | |
1 A Discussion of Method | 25 |
2 Branding the City | 45 |
3 Structures of Attention and the City of Life Hong Kong | 63 |
4 Flatlands Revisited | 87 |
5 Chromatic Contours | 115 |
World City? | 141 |
7 The Future of City Branding | 167 |
179 | |
Filmography | 207 |
209 | |
Plate Section | 217 |
Otras ediciones - Ver todo
Tourism and the Branded City: Film and Identity on the Pacific Rim John G. Gammack,Stephanie Hemelryk Donald Vista previa restringida - 2012 |
Tourism and the Branded City: Film and Identity on the Pacific Rim Stephanie Hemelryk Donald,John G. Gammack Vista previa restringida - 2016 |
Tourism and the Branded City: Film and Identity on the Pacific Rim Stephanie Donald,John G. Gammack Vista previa restringida - 2007 |
Términos y frases comunes
affect architecture areas argue aspects aspiration associations attractive attributes audience Australia Beijing blue brand equity Brand Hong Kong buildings centre character Chengdu China Chinese cinema city brand city’s colour complex concept contemporary context cosmopolitan creative cultural described economic emotional environment everyday example experience Expo film filmmakers Gammack global city Harbour Hong Kong iconic idea identified identity imagination industry Kong’s landmarks live logo London Lovemarks Lynch’s Mainland marketing McDull metonym modern narrative national brand nostalgia nostalgic Olympic Oriental Pearl Tower palette particular patriotism perception place branding political pragmatic qipao regional relationship repertory grid residents responses SARS sense Shanghai social space spatial specific stakeholders stories structures of attention suburbs suggest Sydney Sydney’s symbolic tourism true place tube map University urban visitors visual West Pacific Rim Wong Kar-wai world city Zhang Yimou