Franchising For Dummies

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John Wiley & Sons, 16 oct 2006 - 382 páginas
If you want to own your business but don’t want to start from scratch, maybe buying into a franchise is the right choice for you! Franchising can be a great way to get started in small business without taking the huge risk of founding and building a company on your own. But before you jump in there’s plenty you need to know in order to make sure you do it right.

Franchising For Dummies, Second Edition gives you all the inside insight and smart advice to make sure you pick the right investment opportunity and make the most of it. Written by one of the nation’s leading franchise consultants and by the late Dave Thomas, founder of Wendy’s International, this fun, friendly guide is packed with guidance from top industry professionals. Packed with practical resources you need to succeed, this handy guide will help you:

  • Pick the perfect franchise opportunity for you
  • Find an ideal location
  • Raise the capital you need to launch your franchise
  • Manage daily business operations
  • Understand complex legal issues
  • Work and communicate with your franchisor and other franchisees
  • Read and understand a Uniform Franchise Offering Circular
  • Expand your business and buy new franchises

Full of handy resources—including sample forms and agreements and a listing of available government resources—Franchising For Dummies, Second Edition is a great way to discover a great franchising opportunity, get started, and achieve your dream of small business success and independence.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

 

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Índice

Introduction
1
Franchising Basics Separating
9
Mirror Mirror on the Wall Am I to Be a Franchisee?
39
Franchising Is More than Just a Food Industry 25 Chapter 3 Mirror Mirror on the Wall Am I to Be a Franchisee? 39 Part II So You Want to Be a Fra...
53
Making the Choice Deciding Which Business Is Right for You 55 Chapter 5 Raising CapitalWowing Wrangling and Winning 73 Chapter 6 Signing o...
89
Operating Your Franchise
115
Hiring Training and Other Staffing Decisions
145
Working with Your Franchisor and Fellow Franchisees
163
Acquiring Other Brands
217
Acquiring Other Brands 217 Chapter 13 When the End Is Nigh 237 Part V On the Flip Side Building Your Own Franchise
257
Growing Your Franchise Family
283
Building the Network Expanding Wisely
309
Ten Keys to Franchise Success
337
Ten Keys to Franchise Success 337 Chapter 18 Ten Questions to Ask Yourself before Buying a Franchise
343
Glossary of Common Franchise Terms
353
Glossary of Common Franchise Terms 353 Appendix B About the CD
361

The StartUp Setting Your Franchises Wheels in Motion 117 Chapter 8 Hiring Training and Other Staffing Decisions 145 Chapter 9 Working with Yo...
183
Times Change Deciding What to Do Next
197

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