Storytelling in OrganizationsRoutledge, 14 jun 2012 - 208 páginas This book is the story of how four busy executives, from different backgrounds and different perspectives, were surprised to find themselves converging on the idea of narrative as an extraordinarily valuable lens for understanding and managing organizations in the twenty-first century. The idea that narrative and storytelling could be so powerful a tool in the world of organizations was initially counter-intuitive. But in their own words, John Seely Brown, Steve Denning, Katalina Groh, and Larry Prusak describe how they came to see the power of narrative and storytelling in their own experience working on knowledge management, change management, and innovation strategies in organizations such as Xerox, the World Bank, and IBM. Storytelling in Organizations lays out for the first time why narrative and storytelling should be part of the mainstream of organizational and management thinking. This case has not been made before. The tone of the book is also unique. The engagingly personal and idiosyncratic tone comes from a set of presentations made at a Smithsonian symposium on storytelling in April 2001. Reading it is as stimulating as spending an evening with Larry Prusak or John Seely Brown. The prose is probing, playful, provocative, insightful and sometime profound. It combines the liveliness and freshness of spoken English with the legibility of a ready-friendly text. Interviews will all the authors done in 2004 add a new dimension to the material, allowing the authors to reflect on their ideas and clarify points or highlight ideas that may have changed or deepened over time. |
Índice
How We Got into Storytelling | 1 |
Storytelling in Organizations | 15 |
Narrative as a Knowledge Medium in Organizations | 53 |
Using Narrative as a Tool for Change | 97 |
Storytelling in Making Educational Videos | 137 |
The Role of Narrative in Organizations | 165 |
About the Authors | 183 |
187 | |
Otras ediciones - Ver todo
Storytelling in Organizations: Why Storytelling is Transforming 21st Century ... John Seely Brown Vista previa restringida - 2005 |
Storytelling in Organizations Laurence Prusak,Katalina Groh,John Seely Brown,Stephen Denning No hay ninguna vista previa disponible - 2016 |
Términos y frases comunes
abstract actually answer asked audience become behavior better bicycle brain build Chapter community of practice construct context conversation create creative culture didn’t doesn’t e-mail effect experience fact feel film firm future happened Harvard Business Harvard Business School hear idea implement important interesting Jerome Bruner John Seely Brown Katalina Groh kind knew knowledge management knowledge sharing Larry Prusak listeners little voice live look machine Madagascar Madagascar story meeting motorcycle narrative and storytelling never one’s organizational storytelling participants person problem question realize role social fabric social software someone space springboard started Stephen Denning Steve Denning Storytelling communicates stuff symposium tacit knowledge talk tell stories there’s they’re things thought tion told trust turned understanding unlearn we’re World Bank Xerox you’re Zambia