Books and Printing: A Treasury for TypophilesA collection of forty articles, poems, and essays by practitioners of the art of bookmaking. A unique feature of this book is that its articles are set in twenty-two different typefaces; thus it serves as a student's specimen book, affording an interesting comparison of the "color" and body of various composition faces while at the same time supplementing the comments of the typographic experts. More than one hundred illustrations of printers' marks, decorative bookplates, specimen pages, etc., complement the text--From publisher description. |
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Página 114
It is tragically easy to throw away half the reader - interest of an advertisement by setting the simple and compelling ... Of course every one of you realizes that whatever interesting effects you can produce with displayed advertising ...
It is tragically easy to throw away half the reader - interest of an advertisement by setting the simple and compelling ... Of course every one of you realizes that whatever interesting effects you can produce with displayed advertising ...
Página 160
ADVERTISING CARD ( always a left - hand page ) If an Advertising Card or other similar announcement is re- quired , it should be typographically a part of the book , no mat- From the Manual of Linotype Typography , Copyright 1923 by ...
ADVERTISING CARD ( always a left - hand page ) If an Advertising Card or other similar announcement is re- quired , it should be typographically a part of the book , no mat- From the Manual of Linotype Typography , Copyright 1923 by ...
Página 335
For the most part , I suppose , it will be to publishers , industrialists and advertising agents . The publisher is a pretty decent sort , on the whole , but if he is a book publisher , he can generally be recognized as such by the fact ...
For the most part , I suppose , it will be to publishers , industrialists and advertising agents . The publisher is a pretty decent sort , on the whole , but if he is a book publisher , he can generally be recognized as such by the fact ...
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Índice
OTTO F EGE The Story of the Alphabet | 3 |
LANCELOT HOGBEN Printing Paper and Playing Cards | 15 |
RUTH S GRANNISS Colophons | 31 |
Página de créditos | |
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Términos y frases comunes
abcdefghijklmnopqrstuvwxyz advertising alphabet American appeared artist beauty become beginning called capitals century character common COMPOSED copy course decoration early edition English example experience face fact Franklin friends give hand human idea illustrations important interest issued Italy kind known later leading least less letter limited living look machine mark matter means mechanical mind Morris natural never original ornaments perhaps period piece possible practice present printer printing produced publisher reader reason Reprinted result Roman rules seems sense Shaw space standards style taste things thought tion trade turn typography volume whole writing written