The Naked Corporation: How the Age of Transparency Will Revolutionize Business

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Simon and Schuster, 7 oct. 2003 - 368 páginas
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Welcome to the world of the naked corporation. Transparency is revolutionizing every aspect of our economy and its industries and forcing firms to rethink their fundamental values. We are in an extraordinary age where businesses must make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad; all can be seen by anyone who knows where to look.

Don Tapscott, bestselling author and one of the most sought after strategists and speakers in the business world, is famous for seeing into the future and pointing out both its forest and its trees. David Ticoll, visionary researcher, columnist, and consultant, has identified countless breakthrough trends at the intersection of technology and business strategy. These two longtime collaborators now offer a brilliant guide to the new age of openness. In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity.

Drawing on such examples as Shell Oil’s reinvention of itself as an environmentally focused business, to Johnson & Johnson’s longstanding and carefully nurtured reputation as a company worthy of trust—as well as little-known examples from pharmaceuticals, insurance, high technology, and financial services—Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it. The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society.
 

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The naked corporation: how the age of transparency will revolutionize business

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It is inevitable that with the fall of Enron, WorldCom, and others, the next round of business books will address how companies provide or hide information from stakeholders. The coauthors of two ... Leer reseña completa

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Índice

Part II When Stakeholders Can See
95
Part III Being Open
253
Notes
317

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Sobre el autor (2003)

Don Tapscott is recognized as one of the leading business thinkers of our time. He is the author of several bestselling books including Paradigm Shift, The Digital Economy, and Growing Up Digital.

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