Contemporary Corporate Strategy: Global Perspectives

Portada
John Saee
Routledge, 21 dic 2007 - 384 páginas

With the onset of the third millennium, increasing numbers of corporations around the world have been undergoing cultural and mindset shift paradigms whilst developing corporate strategies that are increasingly attuned to the highly competitive and dynamic business realities arising from globalising national economies around the world. This research book represents an eclectic collection of latest research articles and empirical studies conducted in different parts of the world on corporate strategy, including usually neglected countries of study such as Germany, Turkey, Greece and Spain.

This research book contains over twenty research papers examining various aspects of corporate strategy in different national and international settings, this book is intended to equip readers with the latest knowledge to understand the complexities of corporate strategy both at a theoretical and operational levels. Further, the book is specifically written with the needs of the students of strategy both at an undergraduate and postgraduate who may want to gain contemporary knowledge of strategy based on empirical research.

 

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Índice

1 Globalisation and the multinational enterprises corporate strategy in the third millennium
1
2 Growth and innovation strategies in global competition
24
An integrative framework
43
Moderator effects of internal and market variables
61
In search of a new world ethics
76
6 Strategic alignment of information systems development
90
7 Effective global negotiation strategies for corporate managers and leaders in the third millennium
98
The case of Greek multinationals in Eastern Europe 19902005
114
12 Evolution of structure and strategy of the Turkish automobile industry
181
An empirical analysis of Spanish manufacturing firms
216
Exploring the moderating factors
230
A global perspective
252
16 Organisational size distinctive competencies and performance
269
17 Strategies for developing an excellence paradigm of intraorganisational marketing culture and quality management
285
Managerial conflict resolution approaches across the globe
301
19 Managing the potential conflict with an external advisor within the acquisition process
314

9 The merger phenomenon in higher education
131
An empirical research study
139
11 Adaptation of Polish hospitals to radical environmental change
164
The role of rapid response capabilities
328
Index
343
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Sobre el autor (2007)

John Saee is Professor of International Business, Corporate Strategy and Managements and Academic Director of the Doctoral Program at the Australian Graduate School of Entrepreneurship, Swinburne University of Technology, Melbourne, Australia.

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