Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. KrugmanRoutledge, 13 may 2013 - 347 páginas This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.
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Otras ediciones - Ver todo
Consumer Behavior and Advertising Involvement: Selected Works of Herbert E ... Herbert Krugman,Edward Krugman Vista previa restringida - 2008 |
Consumer Behavior and Advertising Involvement: Selected Works of Herbert E ... Edward P. Krugman Vista previa restringida - 2013 |
Consumer Behavior and Advertising Involvement: Selected Works of Herbert E ... Edward P. Krugman No hay ninguna vista previa disponible - 2018 |
Términos y frases comunes
active Advertising Research Advertising Research Foundation Alpha Alpha waves American arousal asked attention attitudes audience average behavior Beta waves brain waves brand called campaign Chapter communication companies concern connections consumer corporate advertising correlation Donald Broadbent economic effects eidetic imagery evaluation example experience exposure eye movement familiarity fast waves film GE Theater HDTV images impact increase industry interest interview Krugman laboratory learning left brain less look low involvement magazines margarine mass media measures package passive percent perhaps persuasion physiological picture present problem profit psychology Public Opinion pupil response question reaction recall recognition relaxation repetition right-brain samples scanning scores screen social Starch stimulus suggest sumer survey Ted Bates television advertising television commercials Theater theory thought tion TV commercials variables verbal viewer