Tourism and the Branded City: Film and Identity on the Pacific RimRoutledge, 24 feb 2016 - 234 páginas Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness. |
Índice
A Discussion of Method | |
Structures of Attention and the City of Life Hong Kong | |
Flatlands Revisited | |
Chromatic Contours | |
World City? | |
The Future of City Branding | |
Filmography | |
Otras ediciones - Ver todo
Tourism and the Branded City: Film and Identity on the Pacific Rim John G. Gammack,Stephanie Hemelryk Donald Vista previa restringida - 2012 |
Tourism and the Branded City: Film and Identity on the Pacific Rim Stephanie Hemelryk Donald,John G. Gammack Vista previa restringida - 2016 |
Tourism and the Branded City: Film and Identity on the Pacific Rim Stephanie Donald,John G. Gammack Vista previa restringida - 2007 |
Términos y frases comunes
architecture areas aspects aspiration associations attractive audience Australia Beijing blue brand equity Brand Hong Kong buildings centre character Chengdu China Chinese cinema city brand city’s colour complex concept contemporary context cosmopolitan creative cultural described economic effect emotional environment everyday experience Expo film filmmakers Gammack global city Harbour Hong Kong iconic idea identified identity imagination industry Jackie Chan Journal Kong’s landmarks live logo London Looking for Alibrandi Lovemarks Mainland Management marketing McDull modern narrative national brand nostalgia nostalgic Olympic palette particular patriotism perception place branding political Pudong qipao qualities regional relationship repertory grid residents responses Retrieved 17 October Retrieved 22 SARS sense Shanghai social space spatial specific stakeholders stories structures of attention suburbs suggest Sydney Sydney's symbolic tourism true place tube map University urban visitors visual West Pacific Rim Wong Kar-wai world city Zhang Yimou