Marketing in the Public SectorPearson Education Incorporated, 2006 - 353 páginas Discover how to use proven marketing thinking to supercharge the effectiveness of any government institution, public agency, or non-profit! Using scores of examples, renowned marketing consultant Dr. Philip Kotler and Nancy Lee introduce breakthrough techniques for promoting innovation, speed, efficiency, convenience, responsiveness, fairness, and citizen satisfaction. You'll begin by segmenting your markets; understanding the differing needs, interests, incomes, and access levels of each group; and setting the most effective service priorities within your limited resources. Next, you'll posit. |
Otras ediciones - Ver todo
Marketing in the Public Sector: A Roadmap for Improved Performance Nancy R. Lee,Philip T. Kotler Vista previa restringida - 2006 |
Marketing in the Public Sector: A Roadmap for Improved Performance Philip Kotler,Nancy Lee Vista de fragmentos - 2007 |
Marketing in the Public Sector: A Roadmap for Improved Performance Philip Kotler,Nancy Lee No hay ninguna vista previa disponible - 2006 |