Creative Library Marketing and Publicity: Best Practices
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include:
Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
Comentarios de usuarios - Escribir una reseña
No hemos encontrado ninguna reseña en los sitios habituales.
3 Plano Public Library System
4 Creating Campus Buzz with Promotional Videos
5 Promotion Publicity and Beyond
6 Branding for Relevance
7 People Do Still Read Email
8 Increasing Library Use
3D printing AASL academic activities advocacy AHS Library audience awareness Berkeley College best practices blog brand building campus community Center chapter Coaldale collaboration create creative develop e-mail e-mail marketing e-newsletter engagement Facebook faculty film focus funding goals grand opening event groups Hannon Library HSCL idea included information literacy Instagram interest Kitsap Regional Library Learning Commons librarians library marketing library services library staff library’s logo marketing campaign marketing plan marketing team materials MCPL MCPL’s Mid-Continent Public Library mission movie newsletter offerings open access publishing opportunity organization outreach Oviatt Library participants patrons Plano Public Library posters posts PPLS production promotional videos Public Library System rebranding Rider University social media space staff members stakeholders strategic plan strategy student worker targeted teachers tion Tumblr Twitter UC Merced UC Merced Library University University’s updated users YouTube