Global Media Discourse: A Critical Introduction

Routledge, 2007 - 188 páginas

Featuring a wide range of exercises, examples, and images, this textbook provides a practical way of analyzing the discourses of the global media industries. Building on a comprehensive introduction to the history and theory of global media communication, specific case studies of lifestyle and entertainment media are explored with examples from films, global women's magazines, Vietnamese news reporting and computer war games. Finally, this book investigates how global media communication is produced, looking at the formats, languages and images used in creating media materials, both globally and in localized forms.

At a time when the media is becoming increasingly global, often with the same films, news and television programmes shown all over the world; Global Media Discourse provides an accessible, lively introduction into how globalization is changing the language and communicative practices of the media. Integrating a range of approaches, including political economy, discourse analysis and ethnography, this book will be of particular interest to students of media and communication studies, applied linguistics, and (critical) discourse analysis.

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Sobre el autor (2007)

David Machin: Division of Clincial Trials and Epidemiological Sciences, National Cancer Centre, Singapore; UK Children's Cancer Study Group, University of Leicester, UK Institute of General Practice and Primary Care, School of Health and Related Sciences, University of Sheffield, UK
Author of recently published Design of Medical Studies for Medical Research and editor of Textbook of Clinical Trials among other Wiley titles.

Yin Bun Cheung: MRC Tropical Epidemiology Group, London School of Hygiene and Tropical Medicine, UK, Division of Clinical Trials and Epidemiological Sciences, National Cancer Centre, Singapore.

Mahesh Parmar: Cancer Trials Division, MRC Clincial Trials Unit, London, UK.

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