Actionable Gamification: Beyond Points, Badges, and LeaderboardsPackt Publishing Ltd, 3 dic 2019 - 500 páginas Learn all about implementing a good gamification design into your products, workplace, and lifestyle Key FeaturesExplore what makes a game fun and engagingGain insight into the Octalysis Framework and its applicationsDiscover the potential of the Core Drives of gamification through real-world scenariosBook DescriptionEffective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design. The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch. After reading this book, you'll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries. What you will learnDiscover ways to use gamification techniques in real-world situationsDesign fun, engaging, and rewarding experiences with OctalysisUnderstand what gamification means and how to categorize itLeverage the power of different Core Drives in your applicationsExplore how Left Brain and Right Brain Core Drives differ in motivation and design methodologiesExamine the fascinating intricacies of White Hat and Black Hat Core DrivesWho this book is forAnyone who wants to implement gamification principles and techniques into their products, workplace, and lifestyle will find this book useful. |
Índice
| 1 | |
| 3 | |
| 13 | |
| 23 | |
| 46 | |
The First Core Drive Epic Meaning Calling | 64 |
The Second Core Drive Development Accomplishment | 89 |
The Third Core Drive Empowerment of Creativity Feedback | 123 |
The Seventh Core Drive Unpredictability Curiosity | 269 |
The Eighth Core Drive Loss Avoidance | 307 |
Left Brain vs Right Brain Core Drives | 339 |
The Mysteries of White Hat and Black Hat Gamification | 370 |
Understanding Other Gamification and Behavioral Frameworks with Octalysis | 397 |
Level I Octalysis in Action | 431 |
Designing a project from scratch with Octalysis | 460 |
The Journey Goes On | 483 |
The Fourth Core Drive Ownership Possession | 160 |
The Fifth Core Drive Social Influence Relatedness | 195 |
The Sixth Core Drive Scarcity Impatience | 230 |
Wall of Gratitude | 488 |
Otras ediciones - Ver todo
Actionable Gamification: Beyond Points, Badges, and Leaderboards Yu-Kai Chou No hay ninguna vista previa disponible - 2016 |
Actionable Gamification: Beyond Points, Badges, and Leaderboards Yu-kai Chou No hay ninguna vista previa disponible - 2019 |
Actionable Gamification: Beyond Points, Badges and Leaderboards Yu-kai Chou No hay ninguna vista previa disponible - 2015 |