...gets from using a new innovation is inversely proportional to the degree of complexity one encounters. Observability is "the degree to which the results of an innovation are observable to others." Individuals may adopt a specific IT in order to gain recognition to make themselves...

...— degree to which an innovation may be experimented with on a limited basis 5. Observability — degree to which the results of an innovation are visible to others Rogers' (1971, p. 103) concepts about the knowledge utilization process place primary emphasis for...

...innovation may be experimented with on a limited basis"), and observability, also called communicability ("the degree to which the results of an innovation are visible to others"). Rogers and Shoemaker (pp. 350-352) say the following relationships exist between these characteristics...

...trialability. the degree to which an innovation may be experimented with on a limited basis; (41 observability, the degree to which the results of an innovation are visible to people; and (51 complexity, the degree to which an innovation is perceived as relatively difficult...

...seed could not have been sampled experimentally, its rate of adoption would have been much slower. An innovation that is trialable represents less uncertainty...of an innovation, the more likely they are to adopt it. Such visibility stimulates peer discussion of a new idea, as friends and neighbors of an adopter...

...Substituting artificial sweetener for sugar is eminently trialable, whereas fluoridation is not. • Observability is the degree to which the results of...of an innovation, the more likely they are to adopt it permanently. Many desirable health behaviours do not have observable effects because they are, in...

...Trialability: the degree to which an innovation may be experimented with on a trial basis Observability: the degree to which the results of an innovation are visible to others These characteristics of the innovation, as perceived by the potential adopters, help explain the rate...

...necessarily be apparent from a trial or prototype application. Observability This variable refers to the degree to which the "results of an innovation are visible to others" (Rogers and Shoemaker, 1971, p. 155). It is not clear exactly how this differs from communicability,...

...Innovations that are easier to use on a limited basis are usually adopted faster. Observability refers to the degree to which the results of an innovation are visible to others. If the use of an innovation results in positive benefits that are easily observed, then the innovation...

...rapidly adopted, as a trial can eliminate uncertainty and allows learning by doing. 5. Observability: the degree to which the results of an innovation are visible to others. The more readily individuals can see results of an innovation, the more likely they are to adopt the innovation.7...