Competitive Advantage: Creating and Sustaining Superior Performance
Simon and Schuster, 30 jun. 2008 - 592 páginas
Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America.
Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy.
Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.
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achieving interrelationships affect analysis attack barriers benefits bundle business units buyer value buyer’s value chain capacity utilization chain saw challenger challenger’s channels Chapter competing competitive advantage Competitive Strategy complements coordination corporate cost advantage cost behavior cost drivers cost leadership cost or differentiation create defensive strategy defensive tactics determine diversified firm economies of scale entrants entry example exploit factors Federal Express firm’s value chain first-mover advantages focus strategy function gain horizontal strategy identify impact important improve increase industry scenarios industry segmentation industry structure intangible interrelationships investment involved leader linkages logistic curve logistical market share multipoint competitors organizational performance personal computers potential Procter & Gamble product varieties profitability purchased inputs reconfiguration reduce relative cost position requires retaliation risk role sales force scale economies scenario variables signaling criteria substitute suppliers sustainable sustainable competitive advantage switching costs tangible interrelationships technological change unbundled uncertainty uniqueness