Co-opetitionDoubleday, 1996 - 290 páginas The game of business changes constantly. So should your business strategy. When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships. The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit. Though often compared to games like chess and poker, business is different. To win at chess or poker, someone has to lose. In business, long-term profitability doesn't require others to fail. And in business, people are free to change the rules, the players, the boundaries, the game itself. Intel, Nintendo, American Express, NutraSweet, American Airlines and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. By telling stories of these companies, and formulating strategies based on the science of game theory, Brandenburger and Nalebuff have created a book that's insightful and instructive for managers eager to move their companies into a new mindset. Co-opetition will revolutionize the way you play the game of business. |
Índice
War and Peace3 | 3 |
Thinking Complements The Value Net Surfing the | 40 |
How to Change the Game69 | 69 |
Página de créditos | |
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Términos y frases comunes
AAdvantage Adam added value airlines American aspartame Barry BellSouth benefit better brand British Airways buyer cable Card Game cars change the game chapter chip clause Club Med Co-opetition compete competition competitors complementors cost create credit-card deal DeBeers develop discount effect Ford Free Willy frequent-flyer programs game theory give GM Card guarantee hardware Harvard Business School Holland Sweetener imitation incentive incumbent industry Intel less liquid soap look lose low price lower price loyal customers loyalty machines McCaw MFCs Microsoft million negotiations Nintendo Norfolk Southern NutraSweet offer percent play players Polymatic price war problem ProShare rebate rival rules say thank Sega sell seller share Softsoap someone story strategy studio suppliers take-or-pay contract there's tion tomers turn video game win-win
Referencias a este libro
Total Relationship Marketing: Marketing Strategy Moving from the 4Ps ... Evert Gummesson No hay ninguna vista previa disponible - 2002 |
Strategisches Management in Unternehmen.: Ziele, Prozesse, Verfahren. Harald Hungenberg No hay ninguna vista previa disponible - 2004 |