Social Responsibilities of the BusinessmanHarper & Brothers, 1953 - 276 páginas |
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Página 90
... success for the company - success being defined in terms of the criteria mentioned above . If his company is successful , then he becomes known among his peers and associates - and perhaps among the general public -as a successful ...
... success for the company - success being defined in terms of the criteria mentioned above . If his company is successful , then he becomes known among his peers and associates - and perhaps among the general public -as a successful ...
Página 91
... success of his company or transcend his other motives.16 The earnings of managers are not necessarily correlated closely with the success of their companies . But there is unquestionably a marked relationship between execu- tive ...
... success of his company or transcend his other motives.16 The earnings of managers are not necessarily correlated closely with the success of their companies . But there is unquestionably a marked relationship between execu- tive ...
Página 97
... success ; but he who exaggerates the value of the incident is apt to fail of real success . To the business of today a similar test must be applied . True , in business the earning of profit is something more than an incident of success ...
... success ; but he who exaggerates the value of the incident is apt to fail of real success . To the business of today a similar test must be applied . True , in business the earning of profit is something more than an incident of success ...
Índice
INTRODUCTION 3 | 3 |
ECONOMIC GOALS | 9 |
SOCIAL ASPECTS OF BUSINESS DECISIONS IN PRESENtDay | 22 |
Página de créditos | |
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accepted achieve actions activities advertising American attitudes become business practice businessmen capital Company competition concept concern Conference consider consumers cooperation costs Council of Churches directors distribution doctrine of social economic stability economic system effect employers employment executive factors factors of production firms Ford Motor Company freedom function George Goyder goals Harper & Brothers Harvard Business Review human relations important incentives income increasing individual industry council plan institutions J. M. Keynes labor labor unions laissez faire large corporations leadership long run ment modern moral ness nomic operations organization participation point of view Preface to Morals President principles problems production profit motive proposals Protestant pure profits question R. H. Tawney regard responsibilities of business self-interest sense social control social interest social responsibilities society stockholders suggested sumers thinking tion wages welfare workers York