Corporate Cultures: The Rites and Rituals of Corporate Life

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Addison-Wesley Publishing Company, 1982 - 232 páginas
Business experts everywhere have been finding that corporations run not only on numbers, but on culture. Organization consultants Terrence Deal and Allan Kennedy probe the conference rooms and corridors of corporate America to discover the key to business excellence. They find that the health of the bottom line is not ultimately guaranteed by attention to the rational aspects of managing—financial planning, personnel policies, cost controls, and the like. What’s more important to long-term prosperity is the company’s culture—the inner values, rites, rituals, and heroes—that strongly influence its success, from top management to the secretarial pool.For junior and senior managers alike, Deal and Kennedy offer explicit guidelines for diagnosing the state of one’s own corporate culture and for using the power of culture to wield significant influence on how business gets done.

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Índice

Strong Cultures The New Old Rule
3
Values The Core of the Culture
21
Heroes The Corporate Right Stuff
37
Rites and Rituals Culture in Action
59
Communications Working
85
Corporate Tribes Identifying
107
Diagnosis Learning to Read Cultures
129
Symbolic Managers Managing the Culture
141
Change Reshaping Cultures
157
Cultures of the Future
177
Bibliography
197
Chapter Notes
210
Index
223
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Sobre el autor (1982)

Deal is a specialist in the study of organizations and teaches at Peabody College of Vanderbilt University.

Kennedy is a Boston and London based management consultant and writer.

Información bibliográfica