Adding Value (RLE Marketing): Brands and Marketing in Food and DrinkGeoffrey G. Jones, Nicholas J. Morgan Routledge, 19 sept 2014 - 368 páginas An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies. |
Otras ediciones - Ver todo
Adding Value (RLE Marketing): Brands and Marketing in Food and Drink Geoffrey G. Jones,Nicholas J. Morgan Vista previa restringida - 2014 |
Adding Value: Brands and Marketing in Food and Drink Geoffrey Jones,Nicholas Morgan No hay ninguna vista previa disponible - 1994 |
Adding Value (RLE Marketing): Brands and Marketing in Food and Drink Geoffrey G. Jones,Nicholas J. Morgan No hay ninguna vista previa disponible - 2014 |
Términos y frases comunes
accounting acquired andthe ªThe Australian wine AWBC balance sheet beer bottling brand name brand valuation branded products breakfast cereals breweries brewing industry Britain British bythe Cambridge campaign capital Carlsberg cent century chapter Coca-Cola Coca-Cola Company companies company«s competition consumer consumption corporate cost customers Danish DCL«s defect rate distribution economic Elders IXL established export firm«s firms food and beverages food and drink foreign Foster«s goodwill growth Guinness Haig Horlicks important intangible asset inthe Kellogg labels Lager licence London LVMH malt manufacturers market research market share merger million modern multinational nineteenth ofthe operations Ovaltine packaged product differentiation profits promote proprietary purchase reputation role Sainsbury«s Scotch whisky selling Shaw«s Shredded Wheat sold standards subsidiary success supermarket Tedlow Tesco tothe trade mark Tuborg United Distillers University Press Victorian Walter Thompson Walter Thompson Archive Wilkins