Riding the Black Ship: Japan and Tokyo DisneylandBRILL, 23 mar 2020 - 262 páginas In 1996 over 16 million people visited Tokyo Disneyland, making it the most popular of the many theme parks in Japan. Since it opened in 1983, Tokyo Disneyland has been analyzed mainly as an example of the globalization of the American leisure industry and its organizational culture, particularly the "company manual." By looking at how Tokyo Disneyland is experienced by employees, management, and visitors, Aviad Raz shows that it is much more an example of successful importation, adaptation, and domestication and that it has succeeded precisely because it has become Japanese even while marketing itself as foreign. Rather than being an agent of Americanization, Tokyo Disneyland is a simulated "America" showcased by and for the Japanese. It is an "America" with a Japanese meaning. |
Índice
Introduction | 1 |
Part I Onstage | 29 |
Part II Backstage | 71 |
Part III Offstage | 145 |
Reference Matter | 201 |
HARVARD EAST ASIAN MONOGRAPHS | 241 |
Otras ediciones - Ver todo
Términos y frases comunes
According Adventureland American amusement park Anpanman argues Arubaito attractions backstage behavior black ship Brannen burikko cartoons China Cinderella's Castle cited consumer consumerist consumption context costume cultural imperialism customers cute discourse discussion Disney smile Disney World Disney's DL and WDW English example films Fjellman ghost global guests hiring Hochschild ideological industry interview Japa Japan Jungle Cruise junshain katakana kawaii keigo kokoro Kōrakuen labor leisure Maanen Magic Kingdom manga manual Meet the World Mickey Mouse Mitsui Modern Moeran Mystery Tour nese Norakuro OLC managers OLC's onstage organizational culture orientation Otsubo part-timers percent play popular culture regular employees restaurant ride seishain service culture shain social society spiel stories symbolic typing TDL cast members theme parks tion Tokyo Disneyland Tokyo Dome told tourist traditional trainer University Press visitors Walt Disney Western workers World Bazaar