Monopoly Rules: How to Find, Capture and Control the World's Most Lucrative Markets in Any Business

In this concise, powerful book, business strategist Milind Lele shows you how to win and hold on to that crucial market segment that can make you rich. Conventional wisdom attributes winning to having the best products at the lowest prices, a great brand, superior management and the lowest overhead. Dr Lele shows that anyone can achieve this by focusing on these monopoly rules: What patch of open market space does this business own - or could it own? Are there enough customers whose needs are not being met and are they willing to spend money to have those needs met? How long will this space remain open and why? What do you have to do to capture it and wall it off? And, when will the party end and what do we do next? In this world, where the mass market has disappeared, Monopoly Rules provides a new way to think, take action and stay ahead of the game.