The Focus Group GuidebookSAGE Publications, 24 jul 1997 - 120 páginas Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups. |
Términos y frases comunes
Analysis and Reporting asked Avoid Focus Groups basic behavior booklet clients conducting focus groups confidentiality Consider Focus Groups costs create decision develop employees ethical issues example experiences focus group project focus group research Focus Group Results Focus Groups Discusses Focus Groups Require gerontology GO TO Chapter goal group dynamics hear Hispanic icon important individual interviews Industrial Espionage Informed Consent interest involved kinds Lazarsfeld listening marketing research Merton Methods Focus Groups moderate the groups Moderating Focus Groups myth ongoing relationship organization over-disclosure pants participant observation participants at risk Planning Focus Groups produce profes Professional Moderators project using focus purposes qualitative methods qualitative research questions recruitment Relationship Between Sponsors research method research team responsibility self-disclosure set of focus Setting Boundaries social Sponsors and Researchers staff strategy stress survey talk tapes things Thousand Oaks transcripts understand volume