Why We Buy: The Science Of ShoppingSimon and Schuster, 2 jun 2000 - 256 páginas Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture. This enlightening edition includes new information on: -The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones. |
Índice
If You Can Read This Youre Too Young | 137 |
Kids | 151 |
iV | 165 |
The Sensual Shopper | 171 |
The Big Three | 194 |
Time | 201 |
CashWrap Blues | 208 |
The Internet | 227 |
Come Fly with Me | 254 |
Windows of the World | 268 |
Final Thoughts | 280 |
Acknowledgments | 293 |
| 299 | |
Otras ediciones - Ver todo
Why We Buy: The Science of Shopping--Updated and Revised for the Internet ... Paco Underhill Vista previa restringida - 2009 |
Términos y frases comunes
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