The Perfect Meal: The Multisensory Science of Food and Dining

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John Wiley & Sons, 10 jul 2014 - 432 páginas

The authors of The Perfect Meal examine all of the elements that contribute to the diners experience of a meal (primarily at a restaurant) and investigate how each of the diners senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diners overall experience.

Examples are:

  • the colour of the plate (visual)
  • the shape of the glass (visual/tactile)
  • the names used to describe the dishes (cognitive)
  • the background music playing inside the restaurant (aural)

Novel approaches to understanding the diners experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

2015 Popular Science Prose Award Winner.
 

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Índice

TitlePage
7Food perception is fundamentally multisensory
3
Plating and Plateware On the Multisensory
1
6On the multiple contributions of the visual
2
6Colourful cutlery
Looking for Your Perfect Mealin the Dark
presentation offood 4 8Conclusions
How Important is Atmosphere to the Perfect
8The lighting 9 9 The olfactory atmosphere
List of Illustrations
References
Technology at the Dining Table
1

1
The Multisensory Perception of Flavour
flavour perception 6 10 Conclusions
Using Surprise and Sensory Incongruity in
9Onthe
Getting Your Hands on the Food Cutlery
food?

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Sobre el autor (2014)

Charles Spence is Professor of Experimental Psychology and Head of the Crossmodal Research Laboratory in the Department of Experimental Psychology at Oxford University.

Betina Piqueras-Fiszman was Consumer and Sensory Researcher at the Crossmodal Research Laboratory in the Department of Experimental Psychology at Oxford University and is currently Assistant Professor in the Department of Marketing and Consumer Behaviour at Wageningen UR.

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