Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and BeyondSimon and Schuster, 2009 - 306 páginas Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture. This enlightening edition includes new information on: -The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers. -A guided tour of the most innovative stores, malls and retail environments around the world—almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber-luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing. The new Why We Buy is an essential guide that offers advice on how to keep your changing customers and entice new and eager ones. |
Índice
What Retailers and Marketers Dont Know | 28 |
You Need Hands | 50 |
How to Read a Sign | 61 |
Shoppers Move Like People | 77 |
Dynamic | 89 |
Shop Like a Man | 102 |
What Women Want | 121 |
If You Can Read This Youre Too Young | 137 |
The Big Three | 194 |
Time | 201 |
CashWrap Blues | 208 |
The Internet | 227 |
Come Fly with Me | 254 |
Windows of the World | 268 |
Final Thoughts | 280 |
Acknowledgments | 293 |
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