Why We Buy: The Science Of Shopping
Simon and Schuster, 2 jun. 2000 - 256 páginas
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.
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LibraryThing ReviewReseña de usuario - ratastrophe - LibraryThing
Parts of this book - the part where the author WASN'T repeatedly reminding us about how amazing and brilliant his company is - were pretty interesting. They were also few and far between. Leer reseña completa
LibraryThing ReviewReseña de usuario - jasonli - LibraryThing
"Why We Buy" is a classic about how we shop and how that's changing around the world. It is charmingly told from the perspective of Underhill and his colleagues, who work as professional shopping ... Leer reseña completa
Otras ediciones - Ver todo
Explorations in the Sociology of Consumption: Fast Food, Credit Cards and ...
Vista previa restringida - 2001