Why We Buy: The Science Of Shopping

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Simon and Schuster, 2 jun. 2000 - 256 páginas
15 Reseñas
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.

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LibraryThing Review

Reseña de usuario  - ratastrophe - LibraryThing

Parts of this book - the part where the author WASN'T repeatedly reminding us about how amazing and brilliant his company is - were pretty interesting. They were also few and far between. Leer reseña completa

LibraryThing Review

Reseña de usuario  - jasonli - LibraryThing

"Why We Buy" is a classic about how we shop and how that's changing around the world. It is charmingly told from the perspective of Underhill and his colleagues, who work as professional shopping ... Leer reseña completa

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Referencias a este libro

Natural Laws in Scientific Practice
Marc Lange
Vista previa restringida - 2000
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Sobre el autor (2000)

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.

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