Type Rules!: The Designer's Guide to Professional Typography

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John Wiley & Sons, 9 mar 2009 - 244 páginas
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"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again."
—Allan Haley, Director of Words and Letters, International Typeface Corporation

"Type Rules! is a 'must-have' book for students and professionals alike. I highly recommend it."
—Prof. Ed Benguiat, World-renowned type designer and educator, School of Visual Arts, NYC

Type Rules!, Second Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Second Edition has everything today's serious designer needs. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages like Adobe InDesign and QuarkXPress.

This new Second Edition also includes three new features:

  • Tech Tips—Instructional sidebars that succinctly explain how to achieve the covered typographic principles and techniques
  • Type Tips—Expert tips and helpful hints that offer insightful details on covered topics
  • Educational Supplements—Exercises and assignments that reinforce material and show how to apply techniques in the real world
 

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Great starting point

Reseña de usuario  - Juventino - Borders

This book is great for beginners, and good for advanced designer(s). Leer reseña completa

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Índice

The Designers Guide to Professional Typography Second Edition PREFACE
9
The Designers Guide to Professional Typography Second Edition ACKNOWLEDGMENTS
11
The Designers Guide to Professional Typography Second Edition INTRODUCTION
13
The Designers Guide to Professional Typography Second Edition Chapter 1 A BRIEF HISTORY OF TYPE
15
The Designers Guide to Professional Typography Second Edition Chapter 2 FROM METAL TO MAC Understanding Font Technology
31
The Designers Guide to Professional Typography Second Edition Chapter 3 WHAT MAKES A TYPEFACE LOOK THE WAY IT DOES?
39
The Designers Guide to Professional Typography Second Edition Chapter 4 SELECTING THE RIGHT TYPE FOR THE JOB
57
The Designers Guide to Professional Typography Second Edition Chapter 5 BASIC TECHNIQUES FOR EMPHASIS
87
The Designers Guide to Professional Typography Second Edition Chapter 8 ADVANCED FINETUNING AND TWEAKING
153
The Designers Guide to Professional Typography Second Edition Chapter 9 TYPOGRAPHIC TYPOS AND HOW TO AVOID THEM
175
The Designers Guide to Professional Typography Second Edition Chapter 10 SIGNS SYMBOLS AND DINGBATS
185
The Designers Guide to Professional Typography Second Edition Chapter 11 DESIGNING YOUR OWN TYPEFACE
201
The Designers Guide to Professional Typography Second Edition GLOSSARY
215
The Designers Guide to Professional Typography Second Edition BIBLIOGRAPHY
218
The Designers Guide to Professional Typography Second Edition PICTURE CREDITS
219
The Designers Guide to Professional Typography Second Edition DIGITAL FONT FOUNDRIES
220

The Designers Guide to Professional Typography Second Edition Chapter 6 ADVANCED TECHNIQUES FOR EMPHASIS
105
The Designers Guide to Professional Typography Second Edition Chapter 7 BASIC FINETUNING AND TWEAKING
129
The Designers Guide to Professional Typography Second Edition INDEX
221
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Otras ediciones - Ver todo

Type Rules!: The Designer's Guide to Professional Typography
Ilene Strizver
No hay ninguna vista previa disponible - 2006

Términos y frases comunes

abcdefghijklmnopqrstuvwxyz actual adjust Adobe alignment allow appear apply Assignment baseline become beginning Bodoni Bold called character color combinations consistent contain contrast copy Courtesy create curved descenders develop display drawing effective elements EXERCISE extremely face font format fraction glyph graphic hand headline hyphen illustration important improve inch indent initial Italic keep kerning keyboard leading legibility letter look lowercase manually margin marks menu never numerals Objective oldstyle OpenType option palette paragraph piece position preferences printed programs proportional quotes readability result screen Script Select separate serif shapes shift showing sizes small caps sometimes spacing Step stroke style sure symbols tion tracking turn type design typeface typographic unit usually vary versions visual weight width word spacing x-height York

Sobre el autor (2009)

ILENE STRIZVER is the founder of The Type Studio in Westport, Connecticut. She writes and teaches extensively on typography. During her career, she's been creative and production director of Upper & lowercase (U&lc) and director of typeface development at International Typeface Corporation (ITC) in New York City, where she developed more than 300 text and display typefaces with such respected type designers as Summer Stone, Erik Spiekermann, Jill Bell, Jim Parkinson, and the late Phill Grimshaw.

Información bibliográfica

QR code for Type Rules!
TítuloType Rules!: The Designer's Guide to Professional Typography
AutorIlene Strizver
Edición2, ilustrada
EditorJohn Wiley & Sons, 2009
ISBN0470500905, 9780470500903
N.º de páginas244 páginas
  
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