The other guy blinked: how Pepsi won the cola wars

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Bantam, 1 oct. 1986 - 280 páginas
The inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century

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Reseña de usuario  - myabut - LibraryThing

I read this early nineties and all I can remember is how the author is so smug about beating Coca Cola by employing celebrities and taste tests. One scene he tells in the book that sticks to my mind ... Leer reseña completa

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