The Real Madrid Way: How Values Created the Most Successful Sports Team on the Planet

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BenBella Books, Inc., 11 oct. 2016 - 344 páginas
The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history.

Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world.

How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid’s winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base.

Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid’s management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club’s values and culture also provide a powerful environment for these best players to work together to win trophies.

The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it’s an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.
 

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Índice

REAL MADRIDS ON AND OFFFIELD DOMINANCE
3
Community Support and Brand
6
Championships
9
Differences between MLB NBA and European Professional Soccer
10
THE REAL MADRID WAY
15
Ownership Structure
23
Moneyball vs Organizational Culture
31
Interdependence Ronaldo and Sixty Seconds
39
CALDERÓN PERIOD 200609
161
FLORENTINO PÉREZS COMEBACK 200914
165
Learning from Experience
167
Phil Jackson Zen Master and Steve Kerr Ice
174
Bold and Brave Actions
186
Señorío
187
Real Madrids Player Selection Process
188
TooTiredandOld Effect
195

Galácticos 10 195560
47
EARLY HISTORY 190260
49
Santiago Bernabéu
50
1960 European Cup Final
57
Nostalgia for Galácticos 10
60
COPYCATS AND FINANCIAL STRUGGLES
67
Galácticos 20 200006
73
FLORENTINO PÉREZELECTED IN 2000
75
What the 2000 Election Reveals about the Real Madrid Community
82
Real Madrids 2000 Finances Are Worse Than Expected
83
THE TURNAROUND PART 1
87
Why Is Your Organization Purposeful and Meaningful?
91
The Executive Team Goes to Work
96
Strategic Sale of Real Madrids Ciudad Deportiva
103
THE TURNAROUND PART 2
107
Equal Treatment
110
Captains Appointed by Seniority
112
Homegrown Talent
113
Inspiring Passion and Loyalty
115
Game Day for Real Madrid
126
Real Madrid Basketball
128
Community Brands and Identity in American Sports
129
The Cardinal Way
135
Galácticos 10 Meet Galácticos 20
137
Celebrating a Century
140
CRISIS ON THE FIELD SUCCESS OFF THE FIELD
141
Disappointment on the Field Resignation
144
TooMuchTalent Effect
148
Too Much Talent or Too Tired and Old?
155
More SpeedIt Is a Young Mans Game
201
Spain and the 2014 World Cup
204
Analyzing Stars Workhorses and Juniors
205
EL CLÁSICOREAL MADRID VS BARCELONA
211
Comparison of Financial Performance
213
Comparison of Player Developmentthe Academies
219
Playing Style
220
Yellow and Red Cards
222
Comparison of OntheField Results Since 201112
223
Comparison of Priorities
224
Concluding Remarks
225
Start of Galácticos 40 2015
227
THE FUTURE OF REAL MADRID
229
Investing in Executives
232
Real Madrid University
234
Real Madrid Practice Schedule
237
Digital Ecosystem Transformation
238
Opening One Stadium to 450 Million Fans
244
CHALLENGES
249
One Goal Makes a Difference
265
LESSONS FROM THE REAL MADRID WAY
269
COMPARISON OF GALÁCTICOS 10 20 30 AND 40
279
SEASON AVERAGES VS POSTSEASON IN BASEBALL
283
REAL MADRID ORGANIZATION CHART2015
287
SUPPORT FOR STARS WORKHORSES AND JUNIORS ANALYSIS
289
ACKNOWLEDGMENTS
295
ABOUT THE AUTHOR
301
INDEX
303
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Sobre el autor (2016)

Steven G. Mandis is an adjunct professor at Columbia Business School. He teaches classes of MBA and executive MBA students on strategic issues facing investment banks and the European financial crisis. Mandis received his PhD as an honorary Paul F. Lazarsfeld Fellow in the Department of Sociology at Columbia University. He focuses on economic sociology as well as organizational culture and innovation. His book previous book, What Happened to Goldman Sachs: An Insider's Story of Organizational Drift and its Unintended Consequences, is based on work for his PhD dissertation. Currently, he teaches a class at Columbia’s Masters of Sports Management Program about aligning strategy and culture both on and off the field. Mandis worked at Goldman Sachs in the investment banking, private equity, and proprietary trading areas. He assisted Hank Paulson and other senior executives on special projects and was a portfolio manager in one of the largest and most successful proprietary trading areas at Goldman. After leaving Goldman, he cofounded a multibillion-dollar global alternative asset management firm that was a trading and investment banking client of Goldman's. During the financial crisis, Mandis was a senior adviser to McKinsey & Company before becoming chief of staff to the president and COO of Citigroup and serving on executive, management, and risk committees at the firm. Mandis is Chairman and Senior Partner of Kalamata Capital, a provider of online small business financing. Mandis holds an AB from The University of Chicago and an MA, MPhil, and PhD from Columbia University. He was awarded the Ellis Island Medal of Honor, given to children of immigrants who exemplify a life dedicated to community service. Mandis was a two sport varsity athlete in college and currently competes in triathlons, including having competed in the Ironman World Championships in Kailua-Kona, Hawaii; Ironman 70.3 World Championships in Zell Am See-Kaprun, Austria; and Escape from Alcatraz in San Francisco, California.

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