Real Business of IT: How CIOs Create and Communicate Value

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Harvard Business Review Press, 13 oct. 2009 - 240 páginas
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If you're a general manager or CFO, do you feel you're spending too much on IT or wishing you could get better returns from your IT investments? If so, it's time to examine what's behind this IT-as-cost mind-set.

In The Real Business of IT, Richard Hunter and George Westerman reveal that the cost mind-set stems from IT leaders' inability to communicate about the business value they create-so CIOs get stuck discussing budgets rather than their contributions to the organization.

The authors explain how IT leaders can combat this mind-set by first using information technology to generate three forms of value important to leaders throughout the organization:

-Value for money when your IT department operates efficiently and effectively

-An investment in business performance evidenced when IT helps divisions, units, and departments boost profitability

-Personal value of CIOs as leaders whose contributions to their enterprise go well beyond their area of specialization

The authors show how to communicate about these forms of value with non-IT leaders-so they understand how your firm is benefiting and see IT as the strategic powerhouse it truly is.
 

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Índice

Take the Road to IT Value
1
Avoid the Value Traps
17
Show Value for Money
41
Master the Virtuous Cycle
77
Find the Sources of New Value
95
Assess and Select IT Investments Transparently
119
Integrate Technology Business Processes and Organizational Change
139
Measure the Value Delivered
155
The CIOplus
173
Theres Never Been a Better Time to Be a CIO
195
Notes
201
Index
211
About the Authors
217
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Sobre el autor (2009)

Richard Hunter is Group Vice President and Gartner Fellow in Gartner Research, a division of Gartner, Inc., the world's largest technology research firm. George Westerman is a research scientist at MIT Sloan School of Management's Center for Information Systems Research (MIT CISR), which Ziff Davis named the world's "most influential IT academic research center." They are coauthors of the award-winning book IT Risk: Turning Business Threats Into Competitive Advantage.

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