The Power of Habit: Why We Do What We do in Life and Business

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Doubleday Canada, 28 feb. 2012 - 304 páginas
Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains--cue, routine, reward--we can change them, giving us the power to take control over our lives.
 
"We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or tapping into reserves of creativity. Marketers, too, are learning how to exploit these loops to boost sales; CEOs and coaches are using them to change how employees work and athletes compete. As this book shows, tweaking even one habit, as long as it's the right one, can have staggering effects.
 
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.
 

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LibraryThing Review

Reseña de usuario  - CassandraT - www.librarything.com

Personally, I'm tired of the streaming anecdotes format of nonfiction. Books end up being longer than they need to be with less of the information in interested in. Leer reseña completa

LibraryThing Review

Reseña de usuario  - ajlewis2 - LibraryThing

I only read the first section of the book dealing with habit changing for individuals. I decided to rate it, because I've begun using what I learned in those few pages and have found it enormously ... Leer reseña completa

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Índice

PROLOGUEThe Habit Cure
THE HABIT LOOPHow Habits Work
THE CRAVING BRAINHow to Create New Habits
THE GOLDEN RULE OF HABIT CHANGEWhy Transformation Occurs
KEYSTONE HABITS OR THE BALLAD OF PAUL ONEILLWhich Habits Matter Most
STARBUCKS AND THE HABIT OF SUCCESSWhen Willpower Becomes Automatic
THE POWER OF A CRISISHow Leaders Create Habits Through Accident and Design
HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DOWhen Companies Predict and Manipulate Habits
SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTTHow Movements Happen
THE NEUROLOGY OF FREE WILLAre We Responsible for Our Habits?
APPENDIXA Readers Guide to Using These Ideas
ACKNOWLEDGMENTS
A NOTE ON SOURCES
NOTES
ABOUT THE AUTHOR
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Sobre el autor (2012)

CHARLES DUHIGG is an investigative reporter for The New York Times. He is a winner of the George Polk and National Academies of Science awards, and was part of a team of finalists for the 2009 Pulitzer Prize. He is a frequent contributor to NPR, This American Life, and Frontline. A gradaute of Harvard Business School and Yale College, he lives in Brooklyn with his wife and their two children.

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