The Power of Habit: Why We Do What We do in Life and Business
Doubleday Canada, 28 feb. 2012 - 304 páginas
Groundbreaking new research shows that by grabbing hold of the three-step "loop" all habits form in our brains--cue, routine, reward--we can change them, giving us the power to take control over our lives.
"We are what we repeatedly do," said Aristotle. "Excellence, then, is not an act, but a habit." On the most basic level, a habit is a simple neurological loop: there is a cue (my mouth feels gross), a routine (hello, Crest), and a reward (ahhh, minty fresh). Understanding this loop is the key to exercising regularly or becoming more productive at work or tapping into reserves of creativity. Marketers, too, are learning how to exploit these loops to boost sales; CEOs and coaches are using them to change how employees work and athletes compete. As this book shows, tweaking even one habit, as long as it's the right one, can have staggering effects.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die; classrooms in which students learn to boost their willpower; and boardrooms where executives dream up products that tug on our deepest habitual urges. Full of compelling narratives that will appeal to fans of Michael Lewis, Jonah Lehrer, and Chip and Dan Heath, The Power of Habit contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.
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LibraryThing ReviewReseña de usuario - CassandraT - www.librarything.com
Personally, I'm tired of the streaming anecdotes format of nonfiction. Books end up being longer than they need to be with less of the information in interested in. Leer reseña completa
LibraryThing ReviewReseña de usuario - ajlewis2 - LibraryThing
I only read the first section of the book dealing with habit changing for individuals. I decided to rate it, because I've begun using what I learned in those few pages and have found it enormously ... Leer reseña completa
PROLOGUEThe Habit Cure
THE HABIT LOOPHow Habits Work
THE CRAVING BRAINHow to Create New Habits
THE GOLDEN RULE OF HABIT CHANGEWhy Transformation Occurs
KEYSTONE HABITS OR THE BALLAD OF PAUL ONEILLWhich Habits Matter Most
STARBUCKS AND THE HABIT OF SUCCESSWhen Willpower Becomes Automatic
THE POWER OF A CRISISHow Leaders Create Habits Through Accident and Design
HOW TARGET KNOWS WHAT YOU WANT BEFORE YOU DOWhen Companies Predict and Manipulate Habits
SADDLEBACK CHURCH AND THE MONTGOMERY BUS BOYCOTTHow Movements Happen
THE NEUROLOGY OF FREE WILLAre We Responsible for Our Habits?
APPENDIXA Readers Guide to Using These Ideas
A NOTE ON SOURCES
ABOUT THE AUTHOR
Otras ediciones - Ver todo
The Power of Habit: Why We Do What We Do in Life and Business
Vista previa restringida - 2012
The Power of Habit: Why We Do what We Do and how to Change
No hay vista previa disponible - 2013
The Power of Habit: Why We Do what We Do in Life and Business
No hay vista previa disponible - 2012