The Perfect Meal: The Multisensory Science of Food and Dining

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John Wiley & Sons, 22 sept 2014 - 432 páginas

The authors of The Perfect Meal examine all of the elements that contribute to the diners experience of a meal (primarily at a restaurant) and investigate how each of the diners senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diners overall experience.

Examples are:

  • the colour of the plate (visual)
  • the shape of the glass (visual/tactile)
  • the names used to describe the dishes (cognitive)
  • the background music playing inside the restaurant (aural)

Novel approaches to understanding the diners experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology.

2015 Popular Science Prose Award Winner.

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Índice

Introducing the Perfect Meal
1
On the Start of the Perfect Meal
37
Tastes Great But What do We Call It? The Art and Science
71
On the Multisensory Presentation
109
Cutlery
151
The Multisensory Perception of Flavour
183
Using Surprise and Sensory Incongruity in a Meal
215
Looking for Your Perfect Meal in the Dark
249
5
264
How Important is Atmosphere to the Perfect Meal?
271
4
280
Technology at the Dining Table
311
On the Future of the Perfect Meal
339
Index
383
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Sobre el autor (2014)

Charles Spence is Professor of Experimental Psychology and Head of the Crossmodal Research Laboratory in the Department of Experimental Psychology at Oxford University.

Betina Piqueras-Fiszman was Consumer and Sensory Researcher at the Crossmodal Research Laboratory in the Department of Experimental Psychology at Oxford University and is currently Assistant Professor in the Department of Marketing and Consumer Behaviour at Wageningen UR.

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