The Language of Localization

Front Cover
XML Press, Oct 31, 2017 - Business & Economics - 174 pages

The Language of Localization defines 52 terms that every business professional should know, even professionals who do not specialize in localization. In a global market, every business person needs to understand the importance of localization and be able to speak intelligently with localization professionals. Each term was authored by an expert practitioner who provided a short definition, a statement of why that term is important, and an essay that explains why a business professional or localization practitioner should understand the term. The Language of Localization covers everything from basic terms, such as translation, to the latest concepts, such as augmented translation and machine translation. In addition there are short definitions of 70 additional business, linguistics, and standards terms. For those who want to dig deeper, there are more than 150 references for further exploration. Expertly compiled and edited by Katherine Brown-Hoekstra, this book is a useful reference for localization experts, managers, students, and any business person who works in a global market.

 

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Contents

Foreword
Core Concepts
Bitext
Culture
Fluency
Globalization g11n
InCountry Review ICR
Internationalization i18n
Segment 36 Translation Memory TM
Terminology Management
Controlled Language
Glossary
Metadata
Term Extraction 41 Terminology Management
Marketing
Context

Interpreting
Language Pair
Leverage
Locale
Localization l10n 12 Localization Strategy
Monolingual
Multilingual
Native Speaker
Source Language
Target language
Alignment of a
Character Encoding
Character
Computeraided translation CAT
Desktop Publishing DTP
Exact match
Fuzzy Match
Localization Engineering
Postediting
Script
Ethnography
Primary Market
Simship
Transcreation
Standards
Internationalization Tag Set ITS
Interoperability
49
50
Unicode
XLIFF
A Glossary of Business Terms
B Glossary of Linguistics Terms
Glossary of Standards Terms
Translation t9n II Advanced 19 Augmented Translation
Localization Project Management System LPMS 21 Machine Translation MT
Multilingual Search Engine Optimization MSEO 23 Multilingual Voice Over
Localization Engineering
Copyright

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About the author (2017)

Katherine Brown-Hoekstra is a Fellow of the Society for Technical Communication (STC), former STC president, and a member of the Colorado State University Media Hall of Fame. She is an experienced consultant with over 25 years of experience in technical communication.

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