The Competitive Destination: A Sustainable Tourism Perspective

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This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.
 

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Índice

1 The Evolving Nature of Competition and Sustainability
1
2 Conceptual and Theoretical Perspectives
9
3 A Model of Destination Competitiveness
60
Global Forces Shaping World Tourism Competitive microenvironment Global macroenvironment Global macroenvironment
79
the Destination and the Tourism System Competitive microenvironment Global macroenvironment
95
the Essence of Destination Appeal Competitive microenvironment Global macroenvironment
110
Elements that Enhance Destination Appeal Competitive microenvironment Global macroenvironment
130
Disabled Composite Default screen
145
the Key to Maintaining a Sustainable Competitive Advantage Competitive microenvironment Global macroenvironment
183
Parameters that Define Destination Potential Competitive microenvironment Global macroenvironment
233
Putting the Model to Work
249
Index
267
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Sobre el autor (2003)

J. R. Brent Ritchie, World Tourism Education and Research Centre, University of Calgary. Geoffrey I. Crouch, School of Business, La Trobe University.

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