The Buying Brain: Secrets for Selling to the Subconscious Mind
John Wiley & Sons, 16 jul. 2010 - 250 páginas
If You Understand Brain Basics, You'll Sell More
As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.
The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to
A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain.
Comentarios de usuarios - Escribir una reseña
LibraryThing ReviewReseña de usuario - chaosmogony - LibraryThing
I'm really not sure how to parse this book. If Pradeep is right, then he's working in an interesting field at the intersection of traditional marketing and neuroscience, aptly named "neuromarketing ... Leer reseña completa
The Buying Brain is THE game changer!Reseña de usuario - EB613 - Borders
If you are a CEO, CMO, market research executive or Board member of a Fortune 500 company and your goal is to increase market share, this is your text book to understand and emotionally connect with ... Leer reseña completa