The Buying Brain: Secrets for Selling to the Subconscious MindJohn Wiley & Sons, 16 jul 2010 - 272 páginas If You Understand Brain Basics, You'll Sell More As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains. The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier - the human brain. |
Índice
Title Page | |
THE | |
1 TRILLION TO PERSUADE THE BRAIN | |
CHAPTER 4THEBRAIN 101 | |
THE FIVE SENSES AND THE BUYING BRAIN | |
THE FEMALE BRAIN ISBUYING LEARNING ABOUT THE FEMALE BRAIN | |
NEUROMARKETING AND BABY CARE PRODUCTS BUILDING CHAPTER 8THE MOMMY BRAIN IS BUYING | |
THE BUYING BRAIN AND ADVERTISING | |
Otras ediciones - Ver todo
The Buying Brain: Secrets for Selling to the Subconscious Mind A. K. Pradeep Vista previa restringida - 2010 |
The Buying Brain: Secrets for Selling to the Subconscious Mind A. K. Pradeep No hay ninguna vista previa disponible - 2010 |
The Buying Brain: Secrets for Selling to the Subconscious Mind A. K. Pradeep No hay ninguna vista previa disponible - 2010 |