Sustainable Marketing: Managerial - Ecological IssuesSAGE Publications, 9 feb 1999 - 395 páginas There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer. |
Índice
The Product System Life Cycle | 47 |
Sustainable Marketing Strategies | 77 |
Sustainable Products | 129 |
Página de créditos | |
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Sustainable Marketing: Managerial - Ecological Issues Donald A. Fuller Vista previa restringida - 1999 |