Sustainable Marketing: Managerial - Ecological IssuesThere has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer. |
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Índice
The Product System Life Cycle | 47 |
Sustainable Marketing Strategies | 77 |
Sustainable Products | 129 |
Página de créditos | |
Otras 7 secciones no se muestran.
Otras ediciones - Ver todo
Sustainable Marketing: Managerial - Ecological Issues Donald A. Fuller Vista previa restringida - 1999 |
Términos y frases comunes
accounting achieve action activities addition advertising applications approach areas assessment associated attributes basic become benefits changes channel channel networks Chapter claims collection communications companies consumer consumption containers continuing corporate costs create customers cycle decisions defined deliver disposal distribution eco-costs ecological economic ecosystems effect eliminate energy environment environmental example Exhibit facilities factor firm function future given green handling impact implementation important improvement increase industrial initial internal involves issues less major manufacturing materials means meet natural necessary noted objectives occur operations organizations packaging percent pollution positive practice present programs promotion PSLC purchase quantities recycling reduce represent response result retailers reverse role segment specific Stage standards strategies streams suggests sustainable marketing tion traditional types unit waste waste management
Información bibliográfica
| Título | Sustainable Marketing: Managerial - Ecological Issues |
| Autor | Donald A. Fuller |
| Edición | ilustrada |
| Editor | SAGE Publications, 1999 |
| Procedencia del original | Universidad de Indiana |
| Digitalizado | 3 Jun 2010 |
| ISBN | 0761912185, 9780761912187 |
| N.º de páginas | 395 páginas |
| Exportar cita | BiBTeX EndNote RefMan |