Propaganda and PersuasionThe Third Edition of this successful book has been revised, updated and expanded, building on the book's excellence. The book covers: an explanation of what propoganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propoganda analysis are presented, there are new and revised case studies and a process model that depicts how propoganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propoganda. |
Comentarios de usuarios - Escribir una reseña
No hemos encontrado ninguna reseña en los sitios habituales.
Índice
Propaganda Through the Ages | 47 |
Propaganda Institutionalized | 97 |
Propaganda and Persuasion Examined | 161 |
Página de créditos | |
Otras 6 secciones no se muestran.
Otras ediciones - Ver todo
Propaganda and Persuasion Garth S. Jowett,Victoria O'Donnell No hay ninguna vista previa disponible - 1999 |
Términos y frases comunes
accept achieve action activities advertising American analysis appeared associated attempt attitudes audience became become behavior beliefs British broadcasts called campaign cause century Chapter cigarette communication Communist concern context continue countries created cultural deliberately developed direct effects efforts established examine example fact Figure film forces German groups Gulf ideas ideology important increasing individuals industry influence institution interest issue language leaders major manipulation mass means military nature Nazi newspapers noted official opinion organization particularly period person persuasion political position practices Premarin present propaganda propagandist radio received response result rhetoric role smoking social society Soviet specific stories successful suggested symbols techniques television tion tobacco United values various widely women