Parties and Their Members:Organizing for Victory in Britain and Germany: Organizing for Victory in Britain and Germany

Clarendon Press, 21 mar. 1996 - 290 páginas
Why would parties continue to care about membership enrollment in an age of television campaigning and direct-mail fundraising? To answer this question, Parties and their Members traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social developments by modifyingtheir ideas about how members can help parties achieve their goals.

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Sobre el autor (1996)

Susan E. Scarrow teaches political science at the University of Houston. She has been a visiting scholar at Nuffield College, Oxford, at Mannheim University, and at the Center for European Studies, Harvard University.

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